Pricing art





by April Turgutalp



Pricing Art So how should you price your art? The one thing you want to do is stay consistent with your pricing, but at the same time, adjust to the demand. Things you want to consider are, what is the medium? What type of canvas is it on? Is it acrylic or oil? Mixed media? Framed? How much were your materials? How long did you take on the painting? Here is a tricky part with that last question. Beginners will take longer. You will need to take this into consideration with the quality of your artwork. Your artwork should get better with time. If it doesn’t, you may be in the wrong business. You should hit “next level” plateaus if you are meant to be doing art, if you have that talent inside of you. You can see some transitions in my art if you scroll down the home page of aprilsalleycatart.com as an example. You can estimate what level you are at. You will want to multiply the hours with the level of experience you have. If you are a beginner and you have painted less than 100 paintings, and your paintings are average but desirable, I would charge 7$ an hour + materials. If you painted 200 paintings, have developed a unique technique, have found the key that unlocks your creative side, but still need improvement here and there, say 14$ an hour. If you are at a level that is superb, and you are offering things or a creative style that is non-existent or hard to find, then $20+much more an hour plus materials is what you should be charging (hint: if you are at this level, you wouldn’t be reading this article). You can also go off of size, if you are doing work that is a fast-paced type of art. Some do 1$ per square inch, some .50 cents per square inch, some $2 per square inch. Take into consideration your level of expertise, knowledge, and experience when doing your pricing. Consider taking offers without pricing to find what others value your work at. You can start high, and lower your pricing if you need to. You can also start low, and raise the price if you need to. It also depends on where you are selling your art. Are you selling it in a coffee shop or a high dollar gallery? If you sell it too cheap in a gallery where your competitors are much higher than your artwork in price, that may actually hurt you. Try to take in all the considerations, you can always price high with offers accepted. Remember you want your name out there, for people to know you, so you can charge as you choose. Most of the time, it is the artist that is being sold, not the artwork. In the end, it’s your artwork, and you will charge however much you would like to charge. Feel good about your pricing.





Transitioning includes reaching out into unknown, uncomfortable areas that can help you further understand your capabilities in art.